LESSON 14

Vocabulary:

• Marketplace: A digital platform where NFTs are bought, sold, and traded, such as OpenSea, Rarible, or Foundation.

Objective:
Students will learn how to promote and market their NFT videos effectively, understanding strategies for reaching an audience and showcasing their work.

Assignment:

1. Read this Overview:
   Minting an NFT is just the beginning. To share or sell your NFT, you need to attract the right audience. Marketing your NFT video involves:
   • Creating a Compelling Listing: Use an eye-catching title, description, and tags.
   • Building an Audience: Share your NFT on social media, forums, or school platforms like ReelTime.
   • Highlighting Value: Explain what makes your NFT unique and why people would want it.

Marketing Tips:

1. • Share behind-the-scenes content showing how you created your video.
   • Use hashtags to connect with NFT collectors and enthusiasts.
   • Collaborate with classmates to cross-promote each other’s work.
2. Your Task:
   Develop a marketing plan for one of your videos as an NFT. Your plan should include:
   • A creative title and description for your NFT.
   • A list of platforms or social media channels where you’ll promote it.
   • A brief pitch (2–3 sentences) explaining why someone should collect your NFT.
3. Steps to Complete Your Assignment:
   • Research NFT marketing strategies: Look at successful NFT creators and how they promote their work.
   • Draft your marketing plan: Write a 200-word plan with your title, description, and promotional strategies.
   • Submit your plan for feedback or discussion.
4. Reflection:
   Write responses to these questions:
   • What did you learn about connecting with an audience?
   • How would you highlight the uniqueness of your NFT to attract interest?
   • What challenges do you think creators face when marketing NFTs?